Puneet Bhatia, Author at FODM
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Author: Puneet Bhatia

Digital Marketing’ has surfaced as the top opportunity for marketers in recent times. Success though has been debatable. How long can individuals, entrepreneurs or even corporates establish a digital presence with outmoded marketing strategies and frameworks? It is about time digital marketing is viewed with...

Digital marketing is all about the challenge of balancing both the sides of the marketing wheel while walking tightrope on the rim. On one side lies any marketer’s owned media (websites, apps, social media pages) while the other represents the ever-changing demands and perceptions...

This book comprises insights gained from my years of corporate work experience and industry interactions with clients/workmates across multiple sectors, domains and geographies, which I have aimed to transform into practical and actionable frameworks and models. The title has been authored keeping in mind...