Puneet Bhatia, Author at FODM
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Author: Puneet Bhatia

The unique aspect about Social media marketing as it moved from erstwhile Web 1.0 to its present much advanced avatar, has definitely been the rise in interactivity, lead generation capabilities and now social commerce. With social media apps taking turns to reach the podium (from...

Four in 10 marketing job openings now call for digital marketing skills, and the number of postings calling for digital skills has nearly doubled in the last five years. There were 174,141 postings calling for digital marketing skills in 2016, or 39% of the 443,440...

Digital Marketing’ has surfaced as the top opportunity for marketers in recent times. Success though has been debatable. How long can individuals, entrepreneurs or even corporates establish a digital presence with outmoded marketing strategies and frameworks? It is about time digital marketing is viewed with...

Digital marketing is all about the challenge of balancing both the sides of the marketing wheel while walking tightrope on the rim. On one side lies any marketer’s owned media (websites, apps, social media pages) while the other represents the ever-changing demands and perceptions...

This book comprises insights gained from my years of corporate work experience and industry interactions with clients/workmates across multiple sectors, domains and geographies, which I have aimed to transform into practical and actionable frameworks and models. The title has been authored keeping in mind...