Fundamentals of Digital Marketing is a comprehensive India-specific textbook that cracks the digital marketing ‘code’ with a view to reaching, engaging, and serving the ever-changing consumer. Empowered with a clear writing style, this edition starts from base zero, and explains key digital marketing fundamentals to those new to the subject. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools, and techniques from grounds-up.
Showcases transformation elements for each of the four key stakeholders- Suppliers, Internal Teams, Intermediaries and Customers across three key transformation types (Automation, Digitization, Collaboration).
Comprehensive Digital Marketing Analytics Measurement Framework to measure qualitative and quantitative analytics in an integrated manner across all 3 digital media types- Owned, Earned and Paid Media.
Custom Digital Marketing Implementation Framework for each product depending on its presence across six Product Life Cycle stages (Scoping, Shadow, Set-up, Scalability, Scale-up and Spectrum)
Puneet Singh Bhatia is a digital marketing and media professional with over 13 years of experience in providing marketing consulting, operations and delivery services for prestigious international and Indian clients including Google, Viacom, RTL Group, Wiley, New York Times, Apple, Twitter, Reliance, Hindu, Hindustan Times, Anand Bazaar Patrika, etc. Throughout his career Puneet has led digital marketing projects across social, search, display, mobile, video, programmatic among other areas of digital marketing.
Post MBA from IIM-Bangalore, Puneet has led industry-transforming digital marketing projects. At Axtria, he presently holds a leadership position at one of the fastest growing big data and decision Sciences Company serving global clients across sales and marketing functions.
In recognition of his efforts, in 2016 he was cited with the ‘100 Most Influential Marketing Tech Leaders Award’ by World Marketing Congress and CMO Council. ‘Fundamentals of Digital Marketing’ is Puneet’s second book title, post adaptation of an academic textbook on ‘E-Marketing’ for Pearson India in 2015.
Must Have Digital Marketing Title Great book for learning the basics of digital marketing both for beginners and professionals in this area. Insightful frameworks and visual representations of hard-to-learn concepts are a strong value-add.
A credible text on Digital Marketing Puneet Singh Bhatia has come up with a credible and much needed textbook for students of digital marketing. I liked the way the writer has provided a step by step approach on how the industry is moving from E-marketing to Digital marketing. The title helps clear the concepts on digital transformation, strategy and execution through a comprehensive ASCOR Digital Marketing framework which forms the backbone of the entire text.
Good blend of theory and practical concepts Fundamentals of Digital Marketing has a good blend of conceptual and practical concepts which gives it a unique flavour to understand both strategic and tactical aspects of digital marketing. Found this book to be quite an in-depth text which integrates key concepts across multiple digital marketing areas including Search, Display, Social, Content, Community, Partner marketing, etc. The author has done a good job of connecting to readers with in-depth frameworks and terminologies and has done his best in introducing basic concepts of the subject from scratch in as lucid a manner as possible. I would really recommend this book to anyone who wants to learn core concepts which drive digital marketing today.