27 Dec Q. What are the main benefits of digital marketing for a business ?
As also shared in my text in Chapter 2 on ‘Digital Marketing Models Creation’, there are six ‘Digital Value’ elements which differentiate digital marketing and provide benefits to consumers. These include:
- Convenience:Online availability and real-time accessibility
- Variety:Access to multiple and long-tail options not easily available offline
- Cost:Provision of lowest price-point per-unit sale due to reduced intermediaries
- Aesthetics:Design led presentation/branding features which are more compelling
- Communication:Interactivity and engaging usage of content for each customer step
- Customization:Ability to personalize each offering uniquely for specific needs