August 2017 - FODM
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August 2017

Digital Marketing’ has surfaced as the top opportunity for marketers in recent times. Success though has been debatable. How long can individuals, entrepreneurs or even corporates establish a digital presence with outmoded marketing strategies and frameworks? It is about time digital marketing is viewed with...

This book comprises insights gained from my years of corporate work experience and industry interactions with clients/workmates across multiple sectors, domains and geographies, which I have aimed to transform into practical and actionable frameworks and models. The title has been authored keeping in mind...