51 Hottest Digital Marketing Jobs in 2020 - FODM
With this article we have curated the 51 Hottest Digital Marketing jobs to help you plan a career in digital marketing based on your skill-sets and liking.
Digital Marketing Jobs, Digital Marketing Salary, Digital Marketing, Digital Marketing Job, Hottest jobs in Digital Marketing
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51 Hottest Digital Marketing Jobs in 2020

51 Hottest Digital Marketing Jobs in 2020

Four in 10 marketing job openings now call for digital marketing skills, and the number of postings calling for digital skills has nearly doubled in the last five years. There were 174,141 postings calling for digital marketing skills in 2016, or 39% of the 443,440 marketing openings overall.

According to a Report by Beroe2 the global digital marketing spend is valued at $290–310 billion in 2019 and is forecasted to grow at a CAGR of 12.8 percent to reach around $330–340 billion in 2020.

Marketing overview

With this article we have curated the 51 Hottest Digital Marketing jobs to help you plan a career in digital marketing based on your skill-sets and liking.

Shared below are profile classifications as per industry terminology for each Digital Marketing Job Profile. We have also provided the average Digital Marketing Salary (in India) related to each profile. If you would like to download the full report, please click on the link provided on FODM Website homepage (in PDF report we have additionally shared Key Skill-sets related to each Job Profile).

References:
1. https://www.burning-glass.com/wp-content/uploads/demand_digital_marketing_skills_doubles_2017.pdf
2. https://www.beroeinc.com/category-intelligence/digital-marketing-market/

DIGITAL MARKETING JOBS

→ Digital Marketing Job 1: DIGITAL MARKETING EXECUTIVE

Role Description:
• Plan and execute marketing ideas to increase customer opt-in list
• Work closely with customers to set up their marketing campaigns
• Coordinate with vendors as needed for smooth services to customers
• Exploring ways of improving existing products and services and increasing customer satisfaction
• Handling customer complains/escalations
• Supporting sales team by providing data, marketing plans
• Sending regular product updates to higher management
• Accomplishing organization goals by accepting ownership for accomplishing various requests
• Coordinates with onshore customers and Sales team to get required information – through phone
call and emails
• Has knowledge of computers and applications
• Customer query resolution over the phone and through emails
• Ability to meet stringent deadlines
• Prioritizing tasks based on importance and urgency
• Resolving customers concerns in a timely manner
• Attention to detail to ensure all information
• Proactive, Multi-tasking & Decision-making ability in a critical situation

Average Digital Marketing Salary for DIGITAL MARKETING EXECUTIVE: ₹3,14,090/yr

→ Digital Marketing Job 2: DIGITAL MARKETING COORDINATOR

Role Description:
• Plan and execute marketing ideas to increase customer opt-in list.
• Work closely with customers to set up their marketing campaigns.
• Coordinate with vendors as needed for smooth services to customers.
• Exploring ways of improving existing products and services and increasing customer
satisfaction.
• Handling customer complains/escalations
• Supporting sales team by providing data, marketing plans.
• Sending regular product updates to higher management.
• Accomplishing organization goals by accepting ownership for accomplishing various requests.
• Coordinates with onshore customers and Sales team to get required information – through phone
call and emails.
• Has knowledge of computers and applications.
• Customer query resolution over the phone and through emails.
• Ability to meet stringent deadlines.
• Prioritizing tasks based on importance and urgency.
• Resolving customers concerns in a timely manner.
• Attention to detail to ensure all information.
• Proactive, Multi-tasking & Decision-making ability in a critical situation.

Average Digital Marketing Salary for DIGITAL MARKETING COORDINATOR: ₹2,74,320/yr

→ Digital Marketing Job 3: DIGITAL MARKETING SPECIALIST

Role Description:
• Developing and managing digital marketing campaigns
• Responsible for digital promotions
• Oversee a social media strategy
• Manage and maintain the organizations website(s)
• Write and optimize content for the website and social networking accounts such as Facebook and
Twitter, Google and YouTube.
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell
time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at
the forefront of industry developments, particularly developments in mobile marketing

Average Digital Marketing Salary for DIGITAL MARKETING SPECIALIST: ₹3,84,786/yr

MARKETING STRATEGY JOBS

→ Digital Marketing Job 4: DIGITAL MARKETING STRATEGIST

Role Description:
• Set digital marketing & growth hacking strategies using all necessary tools (e.g. website,
emails, social media,and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics/boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong client’s relationships with social media interaction
• Keep up-to-date with our audience preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and
ensure brand consistency
• Build our digital marketing road-map
• Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to
ensure brand consistency
• Measure ROI and KPIs and prepare the budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Manage and improve online content, considering SEO and Google Analytics
• Monitor competition and provide ideas to stand out should be able to frame strategies to 10X
traffic and leads inflow

Average Digital Marketing Salary for DIGITAL MARKETING STRATEGIST: ₹4,25,304/yr

→ Digital Marketing Job 5: BRAND MARKETER

Role Description:
• To manage Annual Advertising & Product Budget, prepare report & execute periodic review.
• To manage end-to-end product delivery as per timeline, from new product development to market
Availability.
• To Coordinate with internal stakeholders i.e. R&D, Procurement, Sales and external
stakeholders i.e. Creative, Media and BTL agencies for product development and brand
communication.
• To Coordinate with creative agencies and printing houses for packaging and POSM development for
existing & new products.
• To Conducted seminars, BTL activities and product demos/trials to increase product trials
leading to brand awareness and product reach.
• To Work closely with sales force for driving primary & secondary sales, facilitating changes
in consumer & trade schemes and initiating various long- & short-term plans to boost
sales.
• To Monitor marketing trends and analyzed competition on its consumer & trade support.
• To Implement brand marketing plans to achieve successful sales, market share & profits.
• To increase market share as per targeted sales.
• To achieve targeted annual sales.

Average Digital Marketing Salary for BRAND MARKETER: ₹4,25,304/yr

→ Digital Marketing Job 6: DIGITAL ACCOUNT MANAGER

Role Description:
• Build long-term relationships with clients
• Investigate and determine clients wants and needs
• Plan and implement digital strategies for clients
• Always work towards those goals
• Optimize web content in order to improve SEO
• Present and train on social media strategies to clients
• Analyze effectiveness of digital campaigns
• Recommend, design and implement digital projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Keep abreast with new trends in digital technology

Average Digital Marketing Salary for DIGITAL ACCOUNT MANAGER: ₹4,25,304/yr

MEDIA PLANNING JOBS

→ Digital Marketing Job 7: MEDIA PLANNER

Role Description:
● Analyzing data, thinking creatively and designing innovative strategies to make sure client
marketing campaigns reach their target audience in the most effective way possible.
● Assessing the impact and suitability of different media types used to target certain markets
based on their clients’ needs and wants.
● Developing various options for media plans based on the client’s objectives.
● Analyzing the client’s post-campaign results and recommending refinements.
● Interacting with internal and external partners to evaluate, implement, and maintain a media
plan.
● Collecting and analyzing information on different media channels, such as newspapers, radio,
magazines, television, films, the Internet, and outdoor posters and digital billboards.
● Creating or recommending certain media strategies to attract and retain customers, increase the
client’s brand recognition, and maintain and increase customer satisfaction and loyalty.
● Working closely with clients to understand their needs, wants, and objectives, and then
determining which media channels fit best for specific campaigns.

Average Digital Marketing Salary for MEDIA PLANNER: ₹4,25,304/yr

→ Digital Marketing Job 8: AGENCY MANAGER

Role Description:
• Hire, train and guide staff to meet expected goals.
• Set monthly agency goals and measure results vs. goals.
• Build and maintain strong customer relationship by providing excellent customer service.
• Identify performance improvement areas and provide recommendations.
• Communicate agency performance levels including areas of concern to management.
• Develop action plans for improving agency performance.
• Follow all company and safety guidelines and policies.
• Develop business improvement initiatives based on current market trends and competitors.
• Manage agency operators to achieve company goals and objectives.

Average Digital Marketing Salary for AGENCY MANAGER: ₹4,64,000/yr

→ Digital Marketing Job 9: PR CONSULTANT

Role Description:
● Public relations consultants write press releases about a company’s issues and events and put
them into the hands of media professionals to broadcast or publish.
● Additional duties include writing and editing newsletters, reports, brochures, speeches,
product
information, trade magazine articles and other communications material.
● Public relations consultants organize functions like news conferences, tours, product launch
parties and speaking engagements that help gain the public’s or special interest group’s
attention.
● The public relations consultant is responsible for making sure all key people are in
attendance
and that publicity materials are properly produced.
● Public relations consultants work with advertising and marketing professionals to create
campaigns that the public will find favorable.
● They also work with business managers and executives to relay information regarding public
perceptions and other research findings.

Average Digital Marketing Salary for PR CONSULTANT: ₹3,52,034/yr

CREATIVE MARKETING JOBS

→ Digital Marketing Job 10: GRAPHIC DESIGNER

Role Description:
• Prepares work to be accomplished by gathering information and materials.
• Plans concept by studying information and materials.
• Illustrates concept by designing rough layout of art and copy regarding arrangement, size,
type size and style, and related aesthetic concepts.
• Obtains approval of concept by submitting rough layout for approval.
• Prepares finished copy and art by operating typesetting, printing, and similar equipment; and
purchasing from vendors.
• Prepares final layout by marking and pasting up finished copy and art.
• Ensures operation of equipment by completing preventive maintenance requirements; following
manufacturer’s instructions; troubleshooting malfunctions; calling for repairs; maintaining
equipment inventories; and evaluating new equipment.
• Completes projects by coordinating with outside agencies, art services, printers, etc.
• Maintains technical knowledge by attending design workshops; reviewing professional
publications; and participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.

Average Digital Marketing Salary for GRAPHIC DESIGNER: ₹3,92,614/yr

→ Digital Marketing Job 11: ADOBE PHOTOSHOP/ILLUSTRATOR DESIGNER

Role Description:

• Visualizing & creating out- of- the- box responsive website designs
• Creative designing of flex, banner and logo
• Research new design concept
• Designing promotional materials and videos.
• Generate clear ideas and concepts in tandem with the copywriter
• Produce sketches, storyboards, roughs to visualize ideas
• Understand marketing initiatives, strategic positioning and target audience
• Cooperate with the rest of the creative team across different types of media
• Take work from concept to final execution within deadlines
• Manage and delegate responsibilities to other designers and provide directions
• Present completed ideas to clients/team members
• Stay on top of all trends and maintain best practices

Average Digital Marketing Salary for PHOTOSHOP/ILLUSTRATOR DESIGNER: ₹2,62,139/yr

→ Digital Marketing Job 12: VIDEO EDITOR

Role Description:

● Design and create motion graphics video for e-Learning.
● Should have knowledge of text leveling.
● Should able to arrange image render segments and put together for video.
● Insert music (Background music and Sfx), dialogues, graphics and special effects as needed.
● Assist in selecting audio, Motion graphics, Video editing, color combination, Typography, etc.
for graphic design.
● Advantage if Basic knowledge of 3d Maya.
● Wide ranging knowledge of video editing and AV editing from inception to completion.
● Enthusiastic & creative with proven ability to meet strict deadlines and organize workload.
● Ability to work on Adobe premiere, Pro tools, Final cut pro X, FCP
● Facilitate video and AV projects from start to end.

Average Digital Marketing Salary for VIDEO EDITOR: ₹4,01441/yr

PUBLIC RELATIONS JOB

→ Digital Marketing Job 13: CORPORATE COMMUNICATION

Role Description:

● Internal & External Communications (Proactive and Reactive)
● Creates communications strategies and formulates appropriate messaging for sensitive and
confidential materials to be communicated to internal and external audiences.
● Initiates, promotes and encourages effective internal and external communications strategies and practices at all levels.
● Support creation of promotional materials, both print and electronic
● Support in event management activities.
● Keeping social media content relevant and up to date LinkedIn, Facebook pages.
● Working with and supporting colleagues from other areas of the business to ensure org wide
initiatives are well promoted.
● Providing proofreading, editing and communications advice and services to internal colleagues.
● Support recruitment branding initiative and drives.
● Project Management: coordinating communications surrounding major external communication
announcements and initiatives.
● Design tool skill using tools – Photoshop or Adobe Illustrator Skills.

Average Digital Marketing Salary for CORPORATE COMMUNICATION: ₹4,00,000/yr

CLASSIFICATION: ORGANIC MARKETING

OWNED MARKETING JOBS

→ Digital Marketing Job 14: WEB DEVELOPER

Role Description:

● Work closely with the front-end development team to execute tasks related to design
● Work closely with the client services team to create website design mock-ups for clients
● Create fresh looking themes/ web layouts following current web standards and best practices
● Ensure that designs delivered are of high quality
● Highly motivated to constantly innovate on design
● Ability to meet timelines for individual projects/ tasks assigned
● Experience and profound in graphics, web page & mobile designing.
● Must be a Creative Thinker (can come up with good ideas for logo, banners, web pages and mobile Interface)
● Hands on Experience in Photoshop 4
● Hands on Experience in Illustrator or Coral Draw
● Knowledge of HTML & CSS
● Knowledge of Bootstrap

Average Digital Marketing Salary for WEB DEVELOPER: ₹3,54,192/yr

→ Digital Marketing Job 15: SEARCH ENGINE OPTIMIZATION ANALYST

Role Description:

● Conducting on-page and off-page SEO techniques
● Conducting on-site and off-site analysis of your client’s SEO competitors.
● Using programs such as Google Analytics to compile regular performance reports.
● Assisting the content team in the creation of high quality, informative SEO content.
● The creation of on-site and off-site SEO strategies for clients in various industries.
● Occasionally contributing to the company blog.
● Carrying out detailed keyword research according to the latest keyword strategies.
● Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
● Paying attention to any significant Google algorithmic changes

Average Digital Marketing Salary for SEO ANALYST: ₹2,85,536/yr

→ Digital Marketing Job 16: MOBILE/APP DEVELOPER

Role Description:

● The person with his/her mobile development experience will have to build and continually enhance the iOS and Android mobile applications
● Compile native applications from source and release to Play and App Stores
● Provide any required help to the QA team testing the apps
● Work to sprint deadlines and deliver well written testable code
● Prepare, review, update and maintain system design documents
● Implement UX Design
● Work with product teams on new product ideas, designs, prototypes and estimates

Average Digital Marketing Salary for MOBILE/APP DEVELOPER: ₹4,82,607/yr

→ Digital Marketing Job 17: CUSTOMER RELATIONSHIP ANALYST

Role Description:

• Managing Inbound and/or outbound calls along-with CRM tool functionalities
• Following various communication scripts when speaking to a customer;
• Identifying customer needs, answering questions and providing solutions/alternatives to issues;
• Up-selling products and services wherever possible;
• Building sustainable customer relationships;
• Keeping records of all conversations organized;
• Building product knowledge; and improving performance and achieve targets.

Average Digital Marketing Salary for CUSTOMER RELATIONSHIP ANALYST: ₹3,13,168/yr

→ Digital Marketing Job 18: CUSTOMER RELATIONSHIP MANAGER

Role Description:

● Answer queries regarding product/ services, processes and if required direct them to the account manager
● Assist clients to use the products and services and keep them updated about new features launched
● Coordinate with internal teams to ensure timely fulfillment of products orders/ services
● Maintain trackers, reports for client interaction, product/ service usage etc
● Collect feedback and resolve client complaints
● Work to ensure client satisfaction with an organization’s product or service
● Job tasks include directing and controlling the processing and fulfillment of orders, fielding customer inquiries, and resolving customer complaints
● They may also streamline business operations, provide product training to customers, discuss technical aspects about a product, and oversee marketing campaigns.
● Develop procedures, establish standards, and track shipments to ensure that delivery occurs timely.

Average Digital Marketing Salary for CUSTOMER RELATIONSHIP MANAGER: ₹5,57,557/yr

→ Digital Marketing Job 19: ANDROID DEVELOPER

Role Description:

● Ensure that system improvements are successfully implemented and monitored
● Create working prototypes to prove out ideas
● Analyze and modify existing code to meet requirements
● Create work\ing prototypes to prove out ideas
● Analyze and modify existing code to meet requirements
you are responsible for development, support, maintenance and implementation of a complex project module
● You should have good experience in application of standard software development principles
● You should be able to work as an independent team member
capable of applying judgment to plan and execute your tasks. You should have in-depth knowledge of at least on development technology/ programming language.
● You should be able to respond to technical queries / requests from team members and customers

Average Digital Marketing Salary for ANDROID DEVELOPER: ₹4,28,384/yr

→ Digital Marketing Job 20: DATABASE MANAGER

Role Description:

● Documents and communicates database design
● Evaluates and installs database management systems
● Codes complex programs and derives logical processes on technical platforms.
● Builds windows, screens and reports. Assists in the design of user interface and business application prototypes.
● Participates in quality assurance and develops test application code in client server environment.
● Provides expertise in devising, negotiating and defending the tables and fields provided in the database.
● Adapts business requirements, developed by modeling/development staff and systems engineers, and develops the data, database specifications, and table and element attributes for an application.
● May help develop an understanding of client’s original data and storage mechanisms.

Average Digital Marketing Salary for DATABASE MANAGER: ₹6,38,077/yr

→ Digital Marketing Job 21: LEAD GENERATION EXECUTIVE

Role Description:

● Generate leads based on in-depth, Europe geo’s research & competitor analysis for focused verticals.
● Set up meetings, ensures the sales personnel is equipped with necessary information. Orient him about subtle nuances captured during lead generation exercise.
● Assist in building sales collateral to orient prospective clients.
● Generate MIS reports & dashboards as per raised request.
● Assist in activation and running of various communication USA geo campaigns through Email, Phone & Events campaigns.
● Stay abreast of market developments, understand competitor trends. Analyze and use the same for targeting potential prospects.
● Persistent follow up with client. Communicates in a clear & timely manner to ensure on building lasting relations.
● Understand non-verbal and underlying cues of the prospects and aims to maximize on them.
● Create and maintain database for future reference and use

Average Digital Marketing Salary for LEAD GENERATION EXECUTIVE: ₹2,94,288/yr

CONTENT MARKETING JOBS

→ Digital Marketing Job 22: CONTENT WRITER/BLOGGER

Role Description:

• Set digital marketing & growth hacking strategies using all necessary tools (e.g. website, emails, social media, and blogs).
• Research products, services and current strategies to identify new opportunities.
• Analyze web traffic metrics/boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.
• Build strong client relationships with social media interaction.
• Keep up-to-date with our audience preferences and proactively suggest new campaigns.
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare the budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Manage and improve online content, considering SEO and Google Analytics
• Monitor competition and provide ideas to stand out
• Should be able to frame strategies to 10X traffic and leads inflow

Average Digital Marketing Salary for CONTENT WRITER/BLOGGER: ₹3,55,035/yr

→ Digital Marketing Job 23: WEB CONTENT DEVELOPER

Role Description:

• Excellent writing, editing and proofreading skills
• Experience using work productivity tools (i.e. G Suite or Microsoft Office)
• Ability to meet strict deadlines
• Knowledge of online content strategy and creation
• Proven ability to handle multiple projects simultaneously, with an eye for prioritization
• Research, create, and maintain information ensuring adherence with established style and content requirements.
• Independently gather information and brainstorm engaging blog ideas.
• Report on any trends and or themes currently going on in the industry.
• Conduct research on blogs of industry related topics.
• Research content on trending topics.
• Need excellent command over the English language.
• Friendly with content management and internet research.
• An effective writing style that is fresh, consistent and user-friendly

Average Digital Marketing Salary for WEB CONTENT DEVELOPER: 4,03,011/yr

→ Digital Marketing Job 24: COPYWRITER

Role Description:

• Discussing the client’s core message and target audience
• Brainstorming visual and copy ideas with other members of the creative team
• Writing/presenting options to clients and overseeing the production phase.
• Collaborate with the team to develop concepts and copy
• Create copy for branding and all marketing materials, such as taglines, articles, brochures, digital, email, websites, white papers, video, etc
• Meeting with account executives to discuss the client’s requirements and core messages
• Familiarizing themselves with the product, target audience and competitor activities in the market
• Brainstorming ideas and concepts for the visual and words with other members of the creative team
• Write high-engagement social media content that reflects brand’s voice
• Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials
• Produce error-free content that adheres to the company’s style guidelines
• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
• Simultaneously manage multiple projects with short deadlines
• Propose copy concepts and present underlying strategic thinking to business

Average Digital Marketing Salary for COPYWRITER: ₹4,66,862/yr

→ Digital Marketing Job 25: TECHNICAL WRITER

Role Description:

• Motivated enough to learn and understand new software technologies, products or platforms.
• Able to write web copies, blogs, articles, social media posts, newsletters, press releases, content for graphics, content for presentations etc.
• Able to ensure keyword sequencing, insertion and density
• Able to research and gather relevant information for writing unique content.
• Able to write in different tones and styles as guided
• Well versed with the use of MS Office
• Able to write with excellent grammar and vocabulary
• Able to meet commitments with timelines
• Able to curate and publish posts for Blog, LinkedIn, Twitter, Facebook and other social media platforms. Must have the knowledge of HTML.
• Collaborate with subject matter experts, project managers, and professional services to understand the scope, process and then create technical documentation.

Average Digital Marketing Salary for TECHNICAL WRITER: ₹6,23,002/yr

→ Digital Marketing Job 26: CMS DEVELOPER

Role Description:

● Create, Edit, Publish, Archive blogs
● Add / Edit events into an Event Calendar
● Add / Edit Inventory (products), description, product specifications, prices, photos, etc.
● Enter, Edit, or View orders and print packing slips and invoices
● View reports and statistics site data
● Create and Edit system users which have different permission levels to different section(s) of the above administration
● Creating Pages, Blocks and other Content types
● Setting up multilingual sites

Average Digital Marketing Salary for CMS DEVELOPER: ₹2,77,500/yr

ANALYTICS JOBS

→ Digital Marketing Job 27: DIGITAL MARKETING ANALYST

Role Description:

• Identifying powerful keywords to drive the most valuable traffic.
• Reviewing & analyzing client sites for areas that can be improved and optimized.
• Running PPC Campaigns (Facebook, Twitter, Instagram, LinkedIn)
• Developing link building strategies
• Online product promotions
• Compiling & presenting SEO guidelines
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy

Average Digital Marketing Salary for DIGITAL MARKETING ANALYST: ₹3,66,922/yr

→ Digital Marketing Job 28: MARKET RESEARCH MANAGER

Role Description:

● Leading and project managing primary research
● Lead Market research projects which support the Business Strategic Plans, Profit plans and product road-map sessions by furnishing required market intelligence data and analysis.
● Support the Leadership team by providing Market, Customer, Competitor analysis through research reports and provide need-based solutions.
● Provides consulting and interpretation of market, competitor, customer, platforms and product research data to the organization.
● Responding to enquirers and requests for proposals
● Designing “research products” that can be marketed to target clients
● Building relationships with new and existing client base to encourage repeat purchase
● Coaching and developing junior staff to acquire/improve their primary skills
● Contributing to the management of company-wide initiatives; member of the senior research team and participate in company training days
● Contribution to thought leadership, speaking at conferences and seminars, writing web/blog content

Average Digital Marketing Salary for MARKET RESEARCH MANAGER: ₹5,60,4,86/yr

→ Digital Marketing Job 29: MARKET RESEARCH ANALYST

Role Description:

• Collaborate with reporting business analyst, data science, and field marketing teams to facilitate adoption of standard marketing performance measures
• Mine and analyze data from company databases to drive optimization and improvement of product development, marketing techniques, and business strategies
• Assess the effectiveness and accuracy of new data sources and data gathering techniques
• Develop custom data models and algorithms to apply to data sets
● Use predictive modelling to increase and optimize customer experience, revenue generation, ad targeting, and other business outcomes
• Present dashboards and ad hoc analyses to key stakeholders in order to facilitate adoption and understanding of KPIs and business drivers
• Advise on interpretation of marketing data, including campaign and web analytics, and provide insight and recommendations to APAC marketing teams
● Consult with stakeholders to define standard reporting requirements and work with the Marketing Operations and IT teams to implement changes and enhancements

Average Digital Marketing Salary for MARKET RESEARCH ANALYST: ₹4,79,000/yr

→ Digital Marketing Job 30: WEB ANALYST

Role Description:

● Plan, develop and manage website, mobile campaign and channel tracking
● Produce reports for the Marketing team
● Monitor performance trends with business managers
● Determine most important KPIs to track
● Discuss the customer experience and behavior with the marketing team
● Work with technical team to establish best practices for tracking tools
● Identify new sources of data and methods to improve data collection, analysis, and reporting
● Collect, analyze, and report data to meet our needs
● Responsible to work with various business and technical resources to review, analyze
● Collect, compile and analyse data from various database and perform statistical analyses
● May develop and/ or maintain and enhance existing database and reports

Average Digital Marketing Salary for WEB ANALYST: ₹5,47,978/yr

→ Digital Marketing Job 31: GOOGLE MARKETING ANALYST

Role Description:

● Google Marketing Analyst is responsible for developing and executing strategies for digital marketing efforts.
● Such efforts will create revenue-driving programs that build relationships with clients, as well as online audiences through the use of various digital and social media platforms.
● Hands on technical skills needed in creating ad/ marketing campaigns in Google AdWords and other packages like Double Click to develop and execute strategies for digital marketing efforts
● Will create revenue-driving programs that build relationships with clients, as well as online audiences through
the use of various digital and social media platforms.
● Direct hands-on contributions within Interactive group, including campaigns, SEM/ SEO analysis and comprehensive Google Analytics services.
● PPC, Analysis of Accounts, Active Users, Audiences, Bounce Rate, Session Duration, Cohort Analysis, Campaign (information/ tags), Conversion, Cost Analysis, Goals (Completion/ values), LTV, Revenue (Product, RPU), PII, Transactions, CTR, CPA, etc.

Average Digital Marketing Salary for GOOGLE MARKETING ANALYST: ₹2,14,956/yr

SOCIAL MEDIA JOBS

→ Digital Marketing Job 32: SOCIAL MEDIA ANALYST

Role Description:

● Industrializing and generating meaningful KPI dashboards.
● Collaborating with teams to assist with data collection and reporting
● Sharing cross-channel performance reports
● Understand the overall digital landscape of the organization as well as that of key competitors
● Develop and help execute innovative social media marketing programs for companies that create distinct connect with the target audience and develop value to business
● Actively participate in online content strategy for clients, provides business driven insights to client on Social Media
● Actively maintaining comprehensive Social Media Strategies
● Driven by Passion for Technology, Social Media and a voracious appetite for Digital Marketing

Average Digital Marketing Salary for SOCIAL MEDIA ANALYST: ₹4,62,149/yr

→ Digital Marketing Job 33: SOCIAL MEDIA SPECIALIST

Role Description:

● Build and execute social media strategy through competitive research, platform determination, bench-marking,
messaging and audience identification
● Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful
connections and encourages community members to take action
● Set up and optimize company pages within each platform to increase the visibility of company’s social content
● Moderate all user-generated content in line with the moderation policy for each community
● Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
● Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
● Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results, especially as related to 360 “Integrated Communication Planning”.
● Knowledge of media strategy and planning options and the media role in integrated communication.
● Strong negotiation skills.

Average Digital Marketing Salary for SOCIAL MEDIA SPECIALIST: ₹4,66,359/yr

→ Digital Marketing Job 34: SOCIAL MEDIA OPTIMIZATION ANALYST

Role Description:

● Set and implement social media and communication campaigns to align with marketing strategies
● Setting up of various social media channels and maintaining brand consistency.
● Provide engaging text, image and video content for social media accounts
● Respond to comments and customer queries in a timely manner
● Monitor and report on feedback and online reviews
● Organize and participate in events to build community and boost brand awareness
● Coordinate with Marketing, PR and Communications teams to ensure brand consistency
● Liaise with Development and Sales departments to stay updated on new products and features
● Build relationships with customers, potential customers, industry professionals and journalists
● Stay up-to-date with digital technology trend
● Communication to team and management on project development, timelines, and results

Average Digital Marketing Salary for SOCIAL MEDIA OPTIMIZATION ANALYST: ₹3,33,348/yr

CLASSIFICATION: PAID MARKETING

SEARCH/DISPLAY MARKETING JOBS

→ Digital Marketing Job 35: SEARCH ENGINE MARKETING

Role Description:

● Analyze websites and document changes required for SEO.
● Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
● Monitor, on an on-going basis, SEO results and manage projects to ensure continued high rankings.
● Develop and implement link building strategy
● Work with editorial and marketing teams to drive SEO in content creation and content programming
● Optimize copy and landing pages for search engine marketing
● Proactively make strategic PPC campaign recommendations.
● Research and analyze competitor advertising links
● Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
● Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
● Web development experience is a plus.

Average Digital Marketing Salary for SEARCH ENGINE MARKETING: ₹3,61,068/yr

→ Digital Marketing Job 36: GOOGLE MARKETING MANAGER

Role Description:

● Account and Campaign servicing for a portfolio of accounts for select performance products
● Campaigns could range across Search, Display, Re-marketing, Shopping
● Build new processes and solutions to simplify complex product optimization and work-flow
● Anticipate revenue challenges and identify/lead opportunities/programs that need to be initiated
● Manage day to day stakeholders and operations with limited guidance
● Develop and monitor campaign budgets.
● Prepare accurate reports on our marketing campaign’s overall performance.
● Coordinate with advertising and media experts to improve marketing results
● Identify the latest trends and technologies affecting our industry.
● Evaluate important metrics that affect our website traffic, service quotas, and target audience.

Average Digital Marketing Salary for GOOGLE MARKETING MANAGER: ₹4,52,884/yr

→ Digital Marketing Job 37: DISPLAY ADVERTISING

Role Description:

● Educating clients on the latest products, beta testing and insights.
● Meeting clients to discuss their latest advertising requirements.
● Leading a team and devising an ad campaign that meets the needs and budget of clients.
● Identifying opportunities for growth and new business.
● Creating unique and relevant sales presentations that achieve the objectives of clients while increasing their market share.
● Working with a Business Development Director to create effective sales strategies.
● Generating advertising revenues in online and publishing formats.
● Acting as the link between the client and agency.

Average Digital Marketing Salary for DISPLAY ADVERTISING: ₹3,00,000/yr

SOCIAL MEDIA ADVERTISING JOBS

→ Digital Marketing Job 38: SOCIAL MEDIA MANAGER

Role Description:

● Develop Social Media campaigns through deliberate planning, strategy and goal setting
● Develop brand awareness and online reputation
● Content management for Social Media
● Cultivation of leads and sales
● Improve traffic from social channels to the website
● Engage with shop owners to generate interest and leads
● Develop monthly reports on emerging social media trends
● Develop quarterly reports on social media campaigns and outline necessary changes to build strong outline communities.
● Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
● Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Average Digital Marketing Salary for SOCIAL MEDIA MANAGER: ₹5,63,037/yr

→ Digital Marketing Job 39: FACEBOOK MARKETER

Role Description:

• Managing Facebook Pages, Ad Manager and Power Editor
• Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives.
• Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets
• Familiarity with A/B and multivariate experiments.
• Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
• Experience working with popular social media advertising platforms found on Facebook with E-Commerce products(Facebook conversion).
• Religiously track funnel conversion and identify key areas for improvement.

Average Digital Marketing Salary for FACEBOOK MARKETER: ₹4,51,063/yr

→ Digital Marketing Job 40: LINKED MARKETER

Role Description:

• Must be well versed with LinkedIn Premium, LinkedIn Sales Navigator and all its features
• Must be familiar with LinkedIn Groups and How to post in Targeted LinkedIn Groups
• Must be familiar with LinkedIn Tools like Duxsoup, LinkedIn Helper
• Will collect Articles from blogs and Videos from our YouTube channel and post on LinkedIn and LinkedIn Pulse and Groups.
• Will use all appropriate keywords, Hashtags, and titles to generate Engagement to Articles

Average Digital Marketing Salary for LINKED MARKETER: ₹4,51,063/yr

→ Digital Marketing Job 41: INSTAGRAM MARKETER

Role Description:

• Instagram Social media campaign: end-to-end execution and planning
• Driving awareness, demand, and acquisition through social media marketing channels
• Optimize against key metrics including CTR, revenue lift, ROI, CPA and conversions
• Analyze and report on performance metrics and set up test plans to improve the campaign performance
• Work towards month on month increment while maintaining the channel efficiency.
• Work with content writers to develop compelling messaging across platforms.
• Work with designers to ideate and develop relevant creative to increase the CTR numbers.
• Track best practices, monitor industry trends, and make recommendations

Average Digital Marketing Salary for INSTAGRAM MARKETER: ₹4,51,063/yr

→ Digital Marketing Job 42: YOUTUBE MARKETER

Role Description:

● Ability to idea & execute impactful digital marketing promotions through Video Ads on YouTube, Vimeo, Facebook, Instagram, LinkedIn and other relevant channels.
● Aligning creative ad films according to the user profile, targeted audiences & platform requirements for an effective video engagement.
● Coordinating with the Creative team to follow platform guidelines for smarter & efficient execution of ad film variants for usage on multiple platforms.
● Connecting with target audience demands and aligning video creation accordingly.
● Tracking various matrices to drive user engagement, spreading awareness, higher brand visibility and impactful marketing promotion for better sales.
● Video ad campaign implementation on platforms like Google Ad-words, Facebook, LinkedIn, etc. to drive better reach at lower cost per view.
● Establish Multi Channel Attribution on Google Analytics to showcase the potential value addition to Product Sales by Google Display Network.

Average Digital Marketing Salary for YOUTUBE MARKETER: ₹4,51,063/yr

→ Digital Marketing Job 43: TWITTER MARKETER

Role Description:

● Will support multiple Twitter projects, campaigns and programs.
● Can partner effectively with organizational stakeholders and represent team as a functional expert.
● Will work with others for individual and team goals that align with organizational expectations.
● Will provide solutions as a partner within the organization.
● Will manage internal and/or external stakeholder relationships.
● Will give constructive feedback and drive conversations toward a positive conclusion.
● Solves problems with a solutions-first approach and spreads influence across teams to achieve results.
● Makes impactful decisions that contribute to broader team-decision-making.
● Can effectively manage work planning, timelines and milestones.

Average Digital Marketing Salary for TWITTER MARKETER: ₹4,51,063/yr

AFFILIATE MARKETING JOBS

→ Digital Marketing Job 44: AFFILIATE MARKETER

Role Description:

● Manage a team of Affiliate Executives, ensuring campaigns are kept within budget and maximum ROI is achieved
● Acquire new partners to grow the affiliate scheme
● Work with Affiliate Executives to find the best solutions for affiliate partners
● Analyse campaign activity to ensure affiliates deliver the best ROI
● Manage the affiliate budget, including commission and budget spend
● Train up a team of Affiliate Executives to ensure their knowledge is up to date and accurate
● Oversee all affiliate campaigns
● Deliver affiliate marketing reports to senior management
● Initiate new campaign ideas, incentives and bonuses for the affiliate scheme
● Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume
● Ensure timely and accurate invoicing by agencies and affiliates

Average Digital Marketing Salary for AFFILIATE MARKETER: ₹3,16,243/yr

CAMPAIGN MARKETING JOBS

→ Digital Marketing Job 45: CAMPAIGN MANAGER

Role Description:

● Determines operational strategies by conducting needs assessments, performance reviews and capacity planning, identifying and evaluating state-of- defining user requirements; and production, productivity.
● Contributing information and analysis to organizational strategic plans and reviews.
● Maintains and improves operations by monitoring system performance; identifying and resolving problems.
● Preparing and completing action plans; completing system audits and analyses; managing system and process improvement and quality assurance programs.
● Prepares performance reports by collecting, analyzing, and summarizing data and trends.
● Maintains professional and technical knowledge by tracking emerging trends in operations management
● Attending educational workshops; reviewing professional publications; establishing personal networks; bench-marking state-of-the-art practices
● Participating in professional societies.
● Accomplishes organizational goals by accepting ownership for accomplishing new and different requests;
● Exploring opportunities to add value to job accomplishments.

Average Digital Marketing Salary for CAMPAIGN MANAGER: ₹6,93,223/yr

→ Digital Marketing Job 46: CAMPAIGN SPECIALIST

Role Description:

● Provide account and campaign servicing for a portfolio of accounts for select performance products.
● Identify client’s business objectives and accurately assess needs, working together to create campaign management plans for account optimization.
● Build new processes and solutions to simplify complex product optimizations and workflow.
● Act as an advocate for clients and your team to optimize business growth through best practice sharing.
● Anticipate business growth challenges and identify and lead opportunities/ programs that need to be initiated.
● Manage the day- to- day stakeholders and operations with limited guidance.
● Provide practitioner insights to influence product and servicing.
● Support global teams by providing them with feedback and formulating product asks relevant to client and market needs.

Average Digital Marketing Salary for CAMPAIGN SPECIALIST: ₹4,54,789/yr

→ Digital Marketing Job 47: CLIENT SERVICES

Role Description:

• Perform in-depth analysis of new client sites.
• Manage key client accounts and relationships.
• Contribute to service and procedure improvements.
• Coach and mentor other team members where necessary. Share industry knowledge across the team and relay best practices
• Carry out detailed keyword research for new and existing clients.
• Act as an authority in pre-sales consultancy work, participating in client meetings and pitches. Plan, recommend and prepare digital marketing strategies for clients.
• Liaise with clients throughout active campaigns.
• Research social media strategies, implement and monitor social media campaigns.
• Generate online and offline marketing and advertising ideas for client campaigns.
• Produce detailed performance reports (including rankings, web statistics, etc).

Average Digital Marketing Salary for CLIENT SERVICER: ₹4,64,000/yr

→ Digital Marketing Job 48: SALES-FORCE ANALYST

Role Description:

● Manage a team of Affiliate Executives, ensuring campaigns are kept within budget and maximum ROI is achieved
● Acquire new partners to grow the affiliate scheme
● Work with Affiliate Executives to find the best solutions for affiliate partners
● Analyse campaign activity to ensure affiliates deliver the best ROI
● Manage the affiliate budget, including commission and budget spend
● Train up a team of Affiliate Executives to ensure their knowledge is up to date and accurate
● Oversee all affiliate campaigns
● Deliver affiliate marketing reports to senior management
● Initiate new campaign ideas, incentives and bonuses for the affiliate scheme
● Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume
● Ensure timely and accurate invoicing by agencies and affiliates

Average Digital Marketing Salary for SALES-FORCE ANALYST: ₹4,94,417/yr

EMAIL MARKETING JOBS

→ Digital Marketing Job 49: EMAIL MARKETER

Role Description:

● Identify target audience and grow our email list
● Design and implement direct email marketing campaigns
● Proofread emails for clarity, grammar and spelling
● Ensure mobile-friendly email templates
● Write newsletters including all company updates
● Upgrade our email templates using graphics, personification and advanced features
● Ensure prompt and accurate communication with clients via email to minimize unsubscribes
● Create email databases for lead generation
● Analyze campaign performance and suggest improvements
● Report on sales revenue generated from email marketing efforts
● Ensure emails follow industry policies and best practices

Average Digital Marketing Salary for EMAIL MARKETER: ₹3,02,400/yr

E COMMERCE MARKETING JOBS

→ Digital Marketing Job 50: E COMMERCE EXECUTIVE

Role Description:

● Responsible for listing of products on e-commerce portals like Flip-kart, Snap-deal, Paytm, Shop clues, Amazon etc.
● Coordinating with online portals for banners as well as other promotion activities.
● Handling Day to Day activity of Online Sales, Maintaining MIS.
● Ensure that all the major online portals have correct and up-to-date information of our titles on their websites.
● Develop offers and promotional plans.
● Help in generating alliances, offers and deals.
● Knowledge of WordPress and Magento framework will be an added advantage.
● Knowledge of Tally will be also and added advantage.
● Monitor and optimize live listings and make suggestions to improve listing performance by running keywords and ads
● Preparing and submitting MIS reports queries to the Management on a timely basis

Average Digital Marketing Salary for E COMMERCE EXECUTIVE: ₹1,87,380/yr

PERFORMANCE MARKETING JOBS

→ Digital Marketing Job 51: PERFORMANCE MARKETER

Role Description:

● Responsibility for paid search across websites, search engines and geographical locations
● Managing implementation initiatives to enhance PPC campaign effectiveness
● Effectively managing meta channels to drive cost effective ROI
● Manage performance marketing spend to ensure achievement against commercial goals
● Continually reviewing bid optimization, creative and keyword development strategies
● Collating customer data across multiple devices to develop mobile strategy
● Monitoring and reporting short and long-term customer trends from internal and market data
● Working closely with the SEO Manager to identify opportunities to drive SEO traffic
● Creating strong campaigns in-keeping with brand values
● Developing a list of projects for search marketing software team

Average Digital Marketing Salary for PERFORMANCE MARKETER: ₹3,50,000/yr

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