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Before we get into understanding Digital Marketing funnels, it is important to understand the difference between the concepts of Digital Media and Digital Marketing which sometimes used are used interchangeably but are distinct from each other. Digital marketing typically refers to the electronic channels through...

As seen in the blog on Stakeholder Based- Digital Transformation Model, the extent of technologies and collaborations across Digital Marketing are much more pronounced than all the other E-models put together which outlines the essential difference and its rising prominence. The meaning of Digital Marketing The definition...

To appreciate the evolution of marketing through its history, we need to first understand the key difference between traditional marketing and digital marketing and how marketing as a discipline was applied in a traditional sense to its digital avatar. The classic definition of marketing according...

Digital Marketing Digital marketing is all about the challenge of balancing both the sides of the marketing tightrope while walking on it real-time. On one side lies any marketer’s owned media (websites, apps, social media pages) while the other represents the ever-changing demands and perceptions of...

What is ASCOR Framework? Any structured approach to Digital Marketing involves using a practical, industry-standard digital marketing framework to guide the step-by-step deployment of digital marketing strategies. One of the most prominently used digital marketing frameworks today is ASCOR Digital Marketing Framework. Full form of ASCOR Framework ASCOR...

Four in 10 marketing job openings now call for digital marketing skills, and the number of postings calling for digital skills has nearly doubled in the last five years. There were 174,141 postings calling for digital marketing skills in 2016, or 39% of the 443,440...

Digital Marketing’ has surfaced as the top opportunity for marketers in recent times. Success though has been debatable. How long can individuals, entrepreneurs or even corporates establish a digital presence with outmoded marketing strategies and frameworks? It is about time digital marketing is viewed with...

This book comprises insights gained from my years of corporate work experience and industry interactions with clients/workmates across multiple sectors, domains and geographies, which I have aimed to transform into practical and actionable frameworks and models. The title has been authored keeping in mind...